2018 National Distracted Driving Enforcement
April 12-16, 2018
In recognition of April's National Distracted Driving Awareness Month, NHTSA has planned a number of activities. We are also kicking off its national highly visible enforcement campaign for distracted driving: U Drive. U Text. U Pay., which is supported by English and Spanish language television, radio, and digital advertising.
NHTSA has also developed a robust social media strategy designed to raise public awareness about the consequences of texting and driving. The focus is on the idea that "If you're texting, you're not driving." We anticipate that this message will engage the target audience of men and women 18-34 (slightly skewed toward women) with creative and persuasive messaging on NHTSA social media channels and their media partners.
Paid advertising will run April 9-16, 2018.
More 2018 materials available soon.
2018 National Seat Belt Enforcement
Welcome, Law Enforcement ... we need your help!
The 2018 National Seat Belt Enforcement Mobilization is May 14 to June 3, 2018
NHTSA has prepared this CIOT Products for Enforcement Action Kit (PEAK) to help you alert the public to prepare for maximum high-visibility seat belt enforcement.
Statistics show that passenger vehicle occupants are buckling up more during the day, but not enough at night. This mobilization is created to increase awareness 24-7, but a strong enforcement effort is urged between the nighttime hours of 6 p.m. and 5:59 a.m. due to the significant number of violators and fatal crashes during this time.
- Paid advertising will run from May 14 to June 3, 2018
- The enforcement period runs from May 21 until June 3, 2018
Additional 2018 campaign materials coming soon:
- Updated infographics
- Spanish campaign materials
NHTSA's 2017 Winter Driving Tips
Focus on Safety - Winter Driving Tips
When the chilly temperatures of winter set in, will your vehicle be ready for the cold?
If you live in a part of the country that experiences inclement weather, such as heavy rain, snow and ice, are you prepared to drive in those conditions? Planning and preventative maintenance are important year-round ... but especially when it comes to winter driving.
Click here for NHTSA's winter driving tips.
NHTSA's Mobile App
During several holidays throughout the year, NHTSA's SaferRide app
will help keep drunk drivers off our roads by allowing users to call a taxi
or a friend and by identifying their location so they can be picked up.
Download here for Android devices, from Google Play store.
Download here for Apple devices, from iTunes.
With Hawaii signing on in 2012 as the 50th and final State to enact "Move Over" legislation, we need to get the word out to all drivers and maximize the safety potential of these laws. By working with local organizations and raising public awareness of "Move Over" laws through earned and social media, you can make a difference and save lives.
All 50 States have "Move Over" laws to protect law enforcement officers and other first responders stopped on our Nation's roads. Yet only 71% of the public are aware of these laws, and traffic-related incidents continue to be the number one cause of death among on-duty law enforcement officers. Together with our law enforcement partners and State Highway Safety Offices, NHTSA is working to increase awareness of these life-saving "Move Over" laws and highlight the need to protect public safety professionals who place themselves at risk to protect motorists.
Click here and get your new 2017 campaign materials from Traffic Safety Marketing
Need materials for your agency’s Website or Social Media page?
Visit the Traffic Safety Marketing website, NHTSA’s official media resource for Highway Safety Professionals.