Current Campaigns


2017 National Child Passenger Safety Week / National Seat Check Saturday.

Child Passenger Safety Week: September 17-23, 2017
National Seat Check Saturday: September 23, 2017

Every 33 seconds, one child under the age of 13 is involved in a crash. Many times deaths and injuries can be prevented by proper use of car seats, boosters, and seat belts

Use this toolkit to download campaign materials and get information on how to generate awareness about child car safety in your community.

Click here and get your 2017 National Child Passenger Safety Week / National Seat Check Saturday campaign materials from Traffic Safety Marketing.


2017 AAA School's Open, Drive Carfully.

Poster avalable throught AAA of Northern New England.

Graphics for your use on the your Web Pages, Social Meda, Twitter and Print.  
(School's Open, Drive Carfully JPG File)         
(School's Open, Drive Carfully PDF File)


With Hawaii signing on in 2012 as the 50th and final State to enact "Move Over" legislation, we need to get the word out to all drivers and maximize the safety potential of these laws. By working with local organizations and raising public awareness of "Move Over" laws through earned and social media, you can make a difference and save lives.

All 50 States have "Move Over" laws to protect law enforcement officers and other first responders stopped on our Nation's roads. Yet only 71% of the public are aware of these laws, and traffic-related incidents continue to be the number one cause of death among on-duty law enforcement officers. Together with our law enforcement partners and State Highway Safety Offices, NHTSA is working to increase awareness of these life-saving "Move Over" laws and highlight the need to protect public safety professionals who place themselves at risk to protect motorists.

Click here and get your new 2017 campaign materials from Traffic Safety Marketing


Vehicle Heatstroke Prevention (Summer 2017)

Vehicle Heatstroke Prevention

Heatstroke is the leading cause of vehicular non-crash-related deaths for children under 14. In fact, each year, an average of 37 children have died from vehicle heatstroke between 1998-2015.

While it seems like an impossible mistake to make, every parent or caregiver can potentially become distracted, and distractions often fuel this devastating situation.

No one is immune. Yet, this tragedy is 100% preventable.

We each have a role to play to help keep our kids safe. Help us share live-saving tips and resources with as many people as we can.

Click here to get your Heatstroke Prevention Toolkit (English/Spanish).
Click here for additional traffic safety marketing campaign materials.



This Thanksgiving weekend, millions will hit our nation's roads, eager to spend time with family and friends. It’s one of the busiest travel times of the year, and unfortunately more people on the roadways means the potential for more vehicle crashes.

Buckle Up 200x150
Buckle Up
During the Thanksgiving holiday weekend in 2015 (6 pm on Wednesday, November 25, to 5:59 am on Monday, November 30), there were 301 passenger vehicle occupants killed in traffic crashes across the nation. Tragically, 50% of those killed were not buckled up at the time of their fatal crash.

Use these social norming marketing tools, which can be distributed to fit your local needs and objectives. These materials can help partner your office with other States, communities, and organizations on this seat belt safety initiative.

Click here get your Thanksgiving campaign materials now.



NHTSA's Mobile App

During several holidays throughout the year, NHTSA's SaferRide app
will help keep drunk drivers off our roads by allowing users to call a taxi
or a friend and by identifying their location so they can be picked up.

Download here for Android devices, from Google Play store.   

Download here for Apple devices, from iTunes.     


Need materials for your agency’s Website or Social Media page? 

Visit the Traffic Safety Marketing website, NHTSA’s official media resource for Highway Safety Professionals.



NHTSA 2018 Campaign Calendar

NHTSA 2017 Campaign Calendar

NHTSA Vermont GHSP  Calendar  2015-2016  (Update coming soon)

Contact Information

Vermont Governor's Highway Safety Program
Agency of Transportation
One National Life Drive, Montpelier, VT 05633
Phone: 802-828-5752
Fax: 802-828-5629

Click it or Ticket

Drive Sober or Get Pulled Over

Drive Sober or Get Pulled Over